Personal Logo Design

A personal logo is a graphical representation of yourself. It could be your avatar or something that you would like attached to your business card or personal website. You can also use your logo in the letterhead of your personal letter or resume.

Choose colors and lines that will represent you. Colors and lines should speak about your personality. Example: warm colors may means that you are an active person. Solid lines may represent strength while curve lines may mean a sexy person.

Design your logo as simple as possible so that it can easily be created and easily be recognized by anyone.

Here is your mission:

You will be designing your own personal logo. Using either your name or initials you will experiment and create a logo to use on your resume and other portfolio documents.

You will work in groups of two or three to brainstorm ideas. You will need to make at least 15 different ideas for each individual logo. 

Next, in your groups select your top three choices, and bring those to your creative director(me)

We will discuss and decide if you are ready to move on

Next you will work those top three choices into at least three refined versions of each making variations of each design. 

You will again bring your designs to the creative director and hopefully get final approval to move to the computer production phase of your design. If so, we will decide if you need illustrator, photoshop or both to create you design.

Second phase 3 versions of selected logos

Get one point for each “yes” below

Does your logo work horizontally?

Does your logo have both horizontal and vertical options?

Does your logo work in black and white?

Does your logo work on both black and white backgrounds without a box around it?

Can you sketch all non-typography elements in five seconds or less?

Did you buy the font you used in the logo?

Do you have less than two fonts? 

Subtract one point for each “yes” below

Do you use more than two colors in your logo?

Do you have more than one shape in addition to the wordmark (text) in your logo?

Are any shapes in your logo explicit instead of abstract? (i.e. a globe or something else recognizable)

Did you use any clip art in your logo?

Is there a photo or complex pattern in your logo?

Do you have a gradient in your logo?

Did you use default font kerning?

Scoring

 <0 = Don’t even think about it

1-4 = Acceptable for a $50-million-a-year company

5+ = Great job!